NOt real art Blog editorial
Interviewing artists, acting as editor in chief, covering innovative art and groundbreaking projects
CLIENT
NOT REAL ART, a platform that educates and empowers artists through education, inspiration, and direct funding.
ROLE
Editor in chief
DELIVERABLES
Acting under the role of editor in chief. Research, editorial planning, interviews, editing, copyediting, fact-checking, image curation, freelance writer management, storytelling, grant management.
PROJECT OVERVIEW
After a comprehensive audit of his blog, NOT REAL ART founder Scott “Sourdough” Power and I sat down to hash out an editorial strategy that would uphold his organization’s mission to share artists’ work through accessible storytelling. Based in LA, the NOT REAL ART publication operates under Crewest Studio, an arts and media enterprise with a “no snobs allowed” philosophy. The editorial we developed is playful, surprising, delightful, and down to earth, an angle that pairs well with NOT REAL ART’s laid-back vibe and democratic attitude toward creative culture.
OUTCOME
“I’m just so in awe. What you wrote is very beautiful. The way you describe someone’s process is so clever and brilliant. You’re an amazing writer. Thank you again.” — Erin Naifeh
“I’m so pleased with the article you wrote. Thank you so much for your great work and commitment to get everything right! Thank you, thank you, thank you.” — Karen Navarro
“This is absolutely fantastic. Thank you again for taking the time to examine the themes in my work as closely as you have here.” — Adrian Cox
“I want to send my deepest gratitude for your publication of the Q&A. I was really honored and so happy with your thoughtful analysis of my paintings in the introduction. I think it’s my favorite thing anyone has ever written about the work! Thank you so much for your keen observation, understanding, and evocative descriptions.” — Mills Brown
PROJECT IMAGES